The hottest Coca Cola paper bottle comes out fat h

2022-08-04
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Coca Cola "paper bottle" launched fat house happy water will be happy

release date: Source: cnBeta Sina Finance and other features of less peripheral circuits

whether it is milk tea, fruit juice or happy water, once it is paired with a paper straw, it seems to have "a little more flavor". However, from the perspective of environmental protection, compared with plastic straw, paper straw is still conducive to environmental protection

Coca Cola, the soda giant, has been named more than once. This time, Coca Cola is about to make a change

Coca Cola announced that it would limit the production of 2000 adez plant drinks using prototype paper bottles later this year. This product will be piloted in the Hungarian market through e-retailers, but the beverage sales based on paper containers can actually be traced back to the paper bottle milk in 1915. Unfortunately, paper bottles are not suitable for all beverages. After all, soda needs more durable packaging

Coca Cola will test paper bottle packaging

Coca Cola company admitted the fact that it had to produce 3million tons of plastic every year. Then it was accused by the environmental protection association Greenpeace as the world's largest plastic polluter

after being criticized, everyone is waiting to see whether Coca Cola, the soda giant, will make a revolution in the packaging of beverages

then the revolution came: Coca Cola will conduct the first test of paper bottles in Hungary in the second quarter, with 2000 consumers. (the prototype bottle was developed by scientists from Coca Cola R & D center in Brussels in cooperation with Danish paper bottle company (paboco)

the current prototype consists of a paper shell, a plastic inner layer and a recyclable plastic cap. The ultimate goal is to develop a bottle that can be completely recycled like paper, the soft drink manufacturer explained

a paper bottle has opened a new packaging world. We firmly believe that paper packaging can play a role in the future. Stijn Franssen, packaging innovation director of Coca Cola's R & D department in Europe, the Middle East and Africa, told the media

in terms of the environment, Coca Cola, which is accused by Greenpeace as the largest plastic polluter on the earth, produces more than 3million tons of plastic every year. It has decided to set ambitious goals to change the status quo from 2018

Coca Cola decided to collect 100% of the original packaging in Western Europe by 2025. Coca Cola also hopes that by 2023, all its packaging will be 100% recyclable (currently 97%), and all plastic packaging will contain at least 50% recycled materials

for glass bottles or aluminum cans, this packaging is already 100% recyclable. The main concern is the collection of such packaging

in addition, Coca Cola's European partner company (CCEP) also announced at the beginning of 2020 that it plans to invest 250million Euro plants in Europe within three years to reduce greenhouse gas emissions by 30% by 2030 and achieve carbon neutrality by 2040

will be put on trial sale in Hungary

from an environmental point of view, the biggest attraction of paper bottles is environmental protection. Compared with plastic, glass and cans, paper is more easily biodegradable and recycled

2020, Coca Cola's R & D department in Brussels cooperated with Danish start-ups paboco paper bottle factory, Carlsberg, l or é Al, Absolut and other companies to develop a bottle made of hard paper shell and biological materials

it is worth mentioning that biodegradable plastics are also used in the cap of this paper bottle

Coca Cola stressed that this paper bottle is still under development and is currently in the evaluation stage of the durability and content protection ability of the prototype bottle

even so, the company hopes to continue the pilot to determine its performance in the real world and measure consumers' acceptance of new containers

looking forward to the future, Coca Cola hopes to eventually produce 100% recyclable bottle bodies suitable for other products (including liquid, carbon dioxide, and even oxygen)

paper bottle prototype opens a new world of packaging possibilities

this first generation paper bottle prototype consists of a paper shell, but still uses a plastic cover and a plastic lining to contain the liquid (both use 100% recycled plastic). Force value repeatability precision indicates the precision keeping performance of the press, but Coca Cola's goal is to create a bottle that does not need such a plastic lining

this bottle was developed at the Coca Cola innovation laboratory in Brussels, Belgium. Stijn Franssen, R & D and packaging innovation manager of Coca Cola Europe, Middle East and Africa, said: "our vision is to create a paper bottle that can be recycled like other paper, and this prototype is the first step to achieve this goal."

"paper packaging opens a new world of packaging possibilities. We believe that paper packaging will play a role in the future."

Coca Cola pointed out that paper bottles must comply with high safety and quality standards, just like any other type of food packaging. Coca Cola is conducting a comprehensive test on the bottle in the laboratory to see how it performs in the refrigerator, how strong it is, and how much it can protect the drinks inside

franssen said: "we will also consider consumers' reactions to such paper bottles. Topics such as when and where they can be sold and how to recycle them are taken into account. Bottles must be explored from all angles to ensure that we can make the best bottles."

01. When to market

the prototype bottle announced this month is only a stage in the process. Coca Cola has not promised when to market in batches

a spokesman told the media: "the bottle has a plastic lining and a plastic seal, and we are currently testing its physical quality and performance. This paper bottle is only a prototype, and we do not intend to widely promote it, but we will conduct limited tests as a stepping stone to learn more."

"our goal is to evaluate the use of this technology in a wide range of beverage combinations, including carbonated beverages. However, at this stage, the project is developing every day, and it is too early to talk about the details."

02. Solve the problem of plastic lining

Coca Cola's paper bottles are being studied as part of paboco's pioneer community. The partners of the initiative also include Carlsberg, Absolut and L'Oreal. Coca Cola joined the partnership in 2019. Although several companies have some overlap in research, they are dealing with different beverages and products

Coca Cola spokesman said: "The four partners in the paboco pioneer community are developing such packaging for very different products and environments, so although the overall technology is the same, their solutions are different. In addition, our starting points and goals may be different. For example, in Coca Cola, we are developing packaging solutions for non-alcoholic beverages. What we are trying to achieve is a new packaging solution, which can be found in my Our packaging portfolio works with other types of packaging. Finally, we want our paper bottle to be recyclable so that it can be recycled into paper. "

however, one area where the community needs to work together is to solve the thorny problem of plastic lining inside the bottle, which is still needed to contain liquid

"Obviously, our next step is to find a solution to replace the plastic lining, which is where the pioneer community really demonstrates its strength. We are working with paboco and other community partners to solve this challenge. This requires new technology, and we are considering several different options. Paper bottles must meet very high quality standards, because it can keep drinks fresh for months. At the same time, we need to ensure that the next round of paper bottles Still recyclable. "

chain reading: paper bottles of Carlsberg and absolut

last October, Carlsberg announced two green fiber bottle prototypes for beer. The body of the "beer paper bottle" is made of sustainable wood fiber time, temperature and stress/tension dimensions. It contains an isolation layer and can hold conventional beer. One bottle prototype uses recycled PET polymer film, and the other is a 100% bio based PEF polymer barrier. Carlsberg will test the interlayer technology of the prototype to ensure that the wine bottle can accommodate conventional beer and achieve the goal of creating a polymer free, 100% bio based wine bottle

in addition, paulolica's absolut will start testing its paper bottle prototype in the UK and Sweden next month. Absolut Vodka (40%abv) and absolut mixt (4%abv) will launch a total of 2000 bottles: to test the functions of the bottles and consumers' reactions to the new design. The second trial production is planned to be carried out in the spring of 2021. Absolut's prototype bottle consists of 57% paper and 43% plastic

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